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Turnbull & Asser


True Bespoke

There are few experiences more satisfying than pulling on a crisply laundered shirt that has been made for you, and you alone. Thanks to our precise measurements and exclusive fabrics, each bespoke design is a one-of-a-kind treasure that will last a lifetime.

Individual Luxury

With a selection of 1,000+ fabrics, 25 collar and cuff options, 20 monogram styles and various collar linings, all you need is a little imagination to build your bespoke shirt. Whether you prefer versatile classics or statement show-pieces, no design request is too large or small; we want to ensure the end result is catered to your precise needs.

Visit a Shop

Step 01 The Measurement

01. The Measurements

We take 18 body measurements, taking into account posture and any other special requirements you may have.

Steven Quin

Step 02 Your Specification

02. Your Specification

The flawless fit and attention to detail of our bespoke shirts makes each creation a timeless one-off and their custom-made nature allows you to become the designer, adding or changing whichever elements you wish. Here, we note down all your design requests.

Step 03 Cutting the Pattern

03. Cutting the Pattern

The measurements are used to create a paper pattern of your shirt. This drawing is then sent to our workshop in Gloucester where it is skilfully replicated into a digital format for maximum precision.

Step 04 Crafting Your Shirt

Everything has to come together perfectly to make the perfect Turnbull & Asser shirt.
Steven Quin

04. Crafting Your Shirt

Next, our experienced seamstresses masterfully cut your chosen cloth by hand. They use pencil marks to indicate any specific requests such as a minutely shorter sleeve. Hand-worked sewing machines are then used to bring the shirt together - they produce stronger seams while maintaining accuracy.

Step 05 The Fittings

05. The Fittings

Absolute precision requires trialling. Once a sample shirt has been created, we ask you to wear and launder it as normal, three times - this process allows for inevitable shrinkage of the fabric. It is then adjusted to create a fit that is absolutely perfect.

The Royal Warrant

A long-time customer of Turnbull & Asser, HRH Prince of Wales issued us with his first royal warrant in 1980. The Prince even paid a visit to our Gloucester factory in 2013, trying his hand at operating our sewing machines.

Visit Us for a Consultation

No appointment is necessary for a bespoke consultation. Our team will guide you through the myriad of fabrics on offer and then advise you on the various collars and cuff options available. Your measurements and posture will then be recorded for our pattern-maker to create your personal pattern.


  • 23 Bury Street

    The bespoke location on Bury Street is a short hop from our flagship store on Jermyn Street, home to Royal Warrant holder Steven Quin.

    Telephone: +44 (0)20 7808 3000

    Make An Enquiry

  • 4 Davies Street

    Our new Davies Street location offers bespoke and ready to wear, and is home to general manager James Cook.

    Telephone: +44 (0)20 7499 0085

    Make An Enquiry

New York

  • 50 East 57th Street

    Head to our New York flagship's 3rd floor, and you'll find the bespoke department.

    Telephone: 212 752 5700

    Book an Appointment

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