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All About the Dog

Posted 25.08.18  - Heritage

There’s no disputing the unconditional love and loyalty of a dog. As the oldest of all domesticated animals, Rover’s status as man’s best friend remains unchallenged and absolute.



In summer 2016, Turnbull & Asser decided to commemorate the perennial bond between man and hound with a new product line that would keep dogs even closer to their owners’ hearts – literally. All About the Dog is a bespoke pocket square collection inspired by an old Turnbull & Asser advertisement discovered in the company archives.



The advert, which originally appeared in a December 1931 edition of satirical magazine Punch, announced a new service for hand-painted portraits of dogs and horses on silk squares, marketed as the perfect Christmas present. Turnbull & Asser thought the concept ‘ingenious’ and, after sitting on a seedling of an idea for over a year, it eventually flourished into a whimsical new product line to appeal to a modern generation of dog lovers.


The process behind creating the bespoke pocket square is straightforward. Customers are required to provide a high-resolution portrait of their prized pooch (getting a dog to sit still for a picture being perhaps the hardest part of the process) and select a pocket square design from a selection of nine pre-determined backgrounds. Once the final design has been created and approved by the client, it is then printed onto silk cloth, softened and hand-cut into squares before the edges are hand-rolled and stitched. For every individual creation, Turnbull & Asser donates 10 per cent of the profits to Dogs Trust, the UK’s largest dog welfare charity and Animal Haven in the US. With hundreds of happy customers since the pocket square’s launch, it’s a service that has certainly kept tails wagging all across the country.


Discover more information about Dogs Trust here.


For information about Animal Haven click here.

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