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The Garden Edit


Throughout the warmer months of the year, one’s garden becomes an extension of one’s living space. Sunshine brings with it lots of vitamin D as the days lengthen and our collective mood lifts. For our latest campaign, a creative collaboration with photographer Ben McMahon and stylist David Nolan, the lines between work and home, formal and informal, are reimagined. David and Ben, long-time friends, collaborators, and housemates, selected some of our signature pieces to create an editorial that embraces the beauty of one's home and garden – even in the midst a crisis.
“Making these images from home was a way of exploring how we might deformalize what are originally classic items of clothing. Opting for single button, easier to roll, cuffs instead of double. Removing collar stays and popping an extra button at the neck of a formal shirt. For knits going for a fuller size for ease of movement.
Cotton for trousers for less maintenance and dressing up the classic cotton pyjama shirt!”
“The Yellow Book was a late Victorian quarterly journal associated with aestheticism. It is a treasure of an object and the copy shown in the shoot features a cover illustration by the artist Aubrey Beardsley, who's retrospective was about to open at the Tate Britain when lockdown set in. I had planned to visit it with my mum and am excited that we can now do so as the Tate will reopen. Feels relevant and symbolic in a way as something lovely to look ahead to for me.”
With fresh perspectives sought the world over, from disbanding corporate offices to cross-continental creative collaboration, resetting Turnbull classics in a new light supplies a chance for creative dressing only possible due to confinement. A series of pastel cotton business shirts draw parallels with the petals and blossoms within the garden itself – bringing the outside in and recentring us in nature. And as we contend with the end of summer and continued re-emergence from lockdown, bright, light knitwear offers a template for upcoming transitional dressing.

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