The Turnbull & Asser Signature Double Stripe
In his own words, Turnbull & Asser Creative Director Roberto Menichetti explores the origins and symbolism of the house’s signature double stripe, tracing its evolution from a timeless sartorial motif to an enduring expression of identity. The Turnbull & Asser double stripe encapsulates, in one essential motif, a long history of order, elegance and transformation.
"From the lines of ancient civilisations to the stripes of the English sartorial tradition, this motif has gradually acquired rhythm, distinction and identity.
In Turnbull & Asser, founded in London in 1885, this continuity finds its ideal expression: a tradition in which the stripe is deeply woven into the language of the shirt."
"The double stripe, however, introduces a further dimension. The second line, set alongside the first, acts almost as a shadow: it creates depth and visually transforms surface into volume, suggesting three-dimensionality.
It also evokes a double level of essence: two lines, two levels, yet a single direction.
On the symbolic level, the first line represents the One; the second is its manifestation, its shadow, its correspondence on another level.
This is why the double stripe has become our icon: a simple motif that embodies depth, duality and unity.
Two lines. One direction. One identity."
- Roberto Menichetti, Creative Director
